Dija, a food delivery startup launched by former Deliveroo employees raises $20M before launching

Key facts:

Why it matters – DigitalFoodLab’s opinion:

While it may look anecdotal or a weak signal of investors’ interests, we like to look at where former executives of a unicorn are going and notably those who get funding before launching any product.

Dark stores are attracting more and more attention as investments in groceries keep growing and replace the restaurant delivery ecosystem in the heart of investors. Dark stores startups have been raising their first big deals this year, notably with GoPuff in the US, which became a unicorn with a $4B valuation. In Europe, Gorillas is attracting a lot of attention with its fast growth.

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Tipping points on DTC acquisitions and cellular agriculture?
The Protein Brewery, a Dutch fermentation-based alternative protein startup raises €22M

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