Bel & Danone love for alternative proteins is expanding

Key facts:

Why it matters – DigitalFoodLab’s opinion:

Both companies look like they share the same goal, betting on alternative (dairy) proteins. However, if we look a bit more deeply into the way they act, the strategies are quite different:

  • Danone is acquiring US-based legacy brands, companies with an established customer base. As the US is already leading a huge wave of dairy disruption (14% of the US dairy market is already made of plant-based products). These bets have not yet produced the expected results and Danone is facing the ire of investors. The company is also betting heavily on long-term alternative proteins (with Nature’s Fynd notably).
  • BEL, a smaller company dedicated to cheese, is interestingly betting on smaller ventures and its will contributes to stimulating its local ecosystem by investing in Big Idea Ventures and its future Paris-based accelerator.

We should keep an eye on these two strategies coming from two companies based in the same country and with a shared history.


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