5 NOTABLE DEALS
🐟 🇺🇸 Rooser, a Scotland-based startup, raised $23M for its marketplace that connects seafood buyers and sellers. As for Choco (which became a unicorn this month) in the foodservice industry, this deal shows the massive potential for disruption in a still very non-digital food supply chain.
🍋 🇺🇸 Lemon Perfect, a US-based startup brand of lemon water brand raised $31M with Beyoncé among the investors. Yes, $31M for water… with lemon and various flavorings. The startup’s branding is based on the “power of lemons” to help hydration. This deal shows the strength of D2C (Direct-To-Consumer) food and beverage startups that now directly launch in retail stores with good branding and the right product. This is especially the case for brands around enriched waters.
💳 🇸🇦 Foodics, a startup based in Saudi Arabia, raised $170M for its payment platform. The company will use the money to expand regionally.
💪 🇺🇸 Levels, a US-based startup, raised $38M for its glucose monitoring service. It uses glucose monitoring devices (such as those used by people with diabetes) and adds a layer of service to help consumers track their food intake and activity. Then it matches these inputs with the collected data to enable consumers to better know about their metabolic reactions to different foods.
🚴♂️ 🇺🇸 Food Rocket, a US-based quick-commerce startup, raised $25M from Circle K (a brand of Couche Tard, the Canadian grocery store giant). Beyond an investment, this deal also follows a partnership between the two. It will help the startup grow into the various locations (26 countries) where the retailer is active.