As shown in the graph below, it projects a majority market share for meat alternatives (both plant-based and lab-grown) in 2040!
4 – Clean meat is a new product. We can only wonder how it will be received by consumers. In this podcast episode of the Economist, journalists look for answers in the past with the history of potatoes. Indeed, coming for America, the produce wasn’t known to Europeans which have taken a long time to accept it.
5 – A quick mapping by DigitalFoodLab of some of the most relevant startups in this ecosystem (in red, startups working with lab-grown meat, in blue, those working with fermentation).