Food giant Sodexo launched a partnership with Freight Farms, a US-based startup developing urban farms in shipping containers. Freight Farms container, the Greenery, will be deployed into US university campuses serviced by Sodexo. The farms will be directly connected to the restaurants, meeting their product needs.
As shown in a recent report, urban farming investments are increasing, also are the doubts about the right business model these companies should be pursuing. This new kind of partnership (moving outside the retailer + urban farming startup deal) will help to sustain the interest in urban farming startups.