Bakedin, a Basingstoke-based baking subscription service, provides premium home baking products featuring exclusive recipes by Michel Roux.

The home baking kits are unique: they feature exclusive recipes by Michel Roux, one of the world's finest ever pastry chefs. They include all the dry ingredients bagged separately pre-cut baking paper and even the tin to bake in giving authentic baking from scratch experience. Their baking kits are extremely popular as gifts and for baking with children as an activity that teaches them real cooking skills with a little less hassle and no waste.

Their mug baking mixes use the same top-quality ingredients as their baking kits but enable to bake a brownie, cookie, or cake in a mug in the microwave in less than 2 minutes. They sell them in individual pots as well as in multipacks. These have quickly become their best selling products and have a very broad appeal.

Bakedin was founded in 2013 by 3 friends - Joe, Anna, and Elaina - and is based in North Hampshire.