Prodealcenter is a e-commerce platform for farm-specific equipment purchases on the Internet. This startup has been able to change the way in which farmers obtain supplies of agricultural equipment. Prodealcenter offers more than 500,000 references available in less than 48 hours. Prodealcenter has a customer-oriented policy : based on a team of professionals the startup accompanies customers throughout their purchasing process (e.g. provides cost estimations, technical informations,...). Prodealcenter also places the satisfaction of its customers at the heart of its strategy: for instance, they installed a "Verified opinions" module.