Founded in 2014, Purple Carrot is the first plant-based meal kit delivery service on a mission to establish the New American Diet – one that is honest, healthy and humane.

The company makes it easy to create healthy, delicious plant-based meals at home each week, shipping all of the pre-measured ingredients with easy-to-follow instructions, with recipes developed and tested by a world-class team of chefs.

The company's goal is to help customers understand more than ever how food, health and our environment are so closely connected.