- A yet to be launched startup has raised $20M before its launch
- The startup was founded in the UK by former senior employees of Deliveroo
- Few details are public, it will deliver fresh food, apparently from dark stores
Why it matters – DigitalFoodLab’s opinion:
While it may look anecdotal or a weak signal of investors’ interests, we like to look at where former executives of a unicorn are going and notably those who get funding before launching any product.
Dark stores are attracting more and more attention as investments in groceries keep growing and replace the restaurant delivery ecosystem in the heart of investors. Dark stores startups have been raising their first big deals this year, notably with GoPuff in the US, which became a unicorn with a $4B valuation. In Europe, Gorillas is attracting a lot of attention with its fast growth.