Do you remember the time when most (including us) were judging the future of meal kits as complicated, to say the least, due to high acquisition costs and low retention? Things have apparently changed as they are now among the most coveted startups.
- HelloFresh and Blue Apron, once ridiculed for sourcing their products themselves see an unprecedented rise in sales (which they can answer)
WHY IT MATTERS?
This crisis is a boon for meal kits with the ability to answer the surge in demand (more than tenfold for some). More returning demand, it is new customers trying the service for the first time. However, the big question remains: will clients stay loyal once things “get back to normal”?