Everli, the European Instacart, raises $100M to grow in new countries

Key facts:

  • Everli (formerly known as Supermercato24) raised $100M in a series C
  • Everli works like Instacart. The consumer can order foods from its local supermarket, and independent workers will shop for them same-day (or within an hour for an additional cost).
  • Verlinvest led the round, and interestingly Convivialité Ventures, the Pernod Ricard CVC fund, participated.
  • Already active in Italy, Poland, Czech Republic and soon to be launched in France (in Lyon), Everli will use the money to grow in new cities and new markets.

Why it matters – DigitalFoodLab’s opinion:

This deal is, by far, the biggest investment into an Italian FoodTech startup. The Italian ecosystem has been slow to emerge. However, a growing number of startups and incubators, especially in Milan, and Everli’s success may convince investors to look at what is happening there.

Everli’s business model is obviously much more complicated to develop in Europe than in the US. Indeed, a fragmented market means many different retailers to convince each time the company wants to open a new country. This makes its growth slower but nonetheless impressive. This new investment will enable Everli to compete with the other grocery delivery business models, which have also raised huge amounts recently.

 

 

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